The Critical Role of Employee Feedback in Developing Benefits Packages

In today’s competitive labor market, offering the right benefits package can make all the difference in attracting and retaining top talent. While employers often focus on benchmarking against industry standards or following trends, one of the most effective tools for building meaningful benefits programs is something much closer to home: employee feedback.

Why Employee Feedback Matters

Benefits are no longer just about healthcare and retirement plans. Employees are seeking packages that reflect their lifestyles, values, and evolving needs. By actively listening to employees, companies can identify which benefits matter most and which may be underutilized or unnecessary.

Soliciting feedback not only helps create a benefits package that supports employees’ well-being, but it also demonstrates that leadership is invested in their satisfaction and success. This fosters a culture of trust and engagement—key components of long-term retention.

Key Advantages of a Feedback-Driven Approach

• Customization: One size doesn’t fit all. Employee input helps tailor benefits to different life stages, family dynamics, and work styles.
• Cost Efficiency: Avoid overspending on underutilized perks by aligning offerings with actual employee priorities.
• Improved Satisfaction: Employees who feel heard are more likely to be satisfied with their benefits and overall workplace experience.
• Stronger Recruitment & Retention: Competitive, personalized benefits show candidates and current team members that their needs are valued.

Gathering Meaningful Insights

To get the most from employee feedback, consider using a combination of surveys, focus groups, and one-on-one conversations. Anonymous pulse surveys can encourage honest input, while regular check-ins with team leaders can surface emerging trends or concerns.

Don’t forget to communicate how feedback is being used. Transparency around changes—even if not all suggestions can be implemented—builds credibility and shows that employee voices truly matter.

“Take care of your employees, and they will take care of your business. A good benefits package isn’t an expense—it’s an investment in productivity, loyalty, and long-term success.” -Grant Jacka, Principal/Vice President at CMR Risk & Insurance Services.

Looking Ahead

Building a benefits package that works starts with listening. By making employee feedback a foundational part of your strategy, you’re not only improving your offerings—you’re building a workplace culture that values collaboration, adaptability, and respect.

At CMR, we understand that a thoughtful benefits strategy is a cornerstone of employee satisfaction. If you’re looking to review or enhance your current program, we’re here to help guide the way.