Employee benefits play a key role in helping organizations attract and retain employees. But not all benefits are valued equally by all employees. As the U.S. workforce becomes more diverse in terms of racial and ethnic background, native language, age, gender, sexual orientation, religion, health, work location and more, employers need to respond by offering a more diverse slate of benefits that employees can customize to meet their needs.
The first step in designing a more diverse benefits plan is to start a dialogue with employees. Employers can survey their workforce, host all-employee forums or roundtables, or arrange smaller employee/ HR discussion groups to start gathering this information. This should be an ongoing information gathering effort to make sure that as employees’ needs change, their benefit options continue to meet those needs.
Meeting employees where they are
What a 21-year-old employee who rarely goes to the doctor is looking for from a benefits package will be quite different than what an employee with a child on the autism spectrum, a 45-year-old who has been diagnosed with cancer, a gay couple seeking support with fertility, or a 50-year-old trying to balance their own health needs and those of an aging parent is seeking.
While meeting these diverse needs may look exceptionally complex at first glance, there are some options that can help employers meet their employees’ needs without having to create a plan that includes an overwhelming number of different benefits.
Source – benefitnews.com